OBJECTIVE: BRANDING
Youth Mall – Where Every Day
Feels Like a Getaway!
About
In the heart of Bengaluru City, go-to destination for shopping, dining & entertainment in for everyone. Retail therapy, food discoveries, signature events & unforgettable entertainment— the mall has it all. Established in 2021, our mall spans a vast 7.5 Lakhs square feet with a meticulously curated mix of over 100+ retailers and 40+ F&B partners, offering an unparalleled experience.
Pet-friendly outdoors, and green open spaces, the mall is the perfect getaway to relax and unwind. The mall embodies principles of innovation, sustainability, and accessibility in its thoughtful design. From the bustling Market Street to the scenic ‘Terraces’, we redefine your shopping journey
Vision
Our vision is to make Youth Mall the ultimate destination for shopping, entertainment, and unforgettable experiences. We aim to increase footfall and create strong brand awareness within a 40-60Km radius by hosting celebrity concerts, exclusive events, and interactive experiences.
To maximize reach, we will leverage Google Ads and YouTube Ads, running highly targeted campaigns to promote events, drive engagement, and ensure more people are aware of the exciting experiences at Youth Mall. By combining strategic digital marketing with on-ground activations, we will transform every visit into an unforgettable getaway and establish Youth Mall as the ultimate lifestyle and entertainment hub.
Year
2024-25
Client
Mall
Services
Branding
Description
One stop is all it takes to turn a weekday into a getaway and a weekend into a great escape. Shopping, food, entertainment and great places to catch up, all side-by-side in one unforgettable space. Street food, treat food, cheat food, from quick pick-me-ups to sit-down dining experiences. Wine and dine surrounded by nature and the city’s blissful weather. Take your pick from cafes, food trucks, bars & kiosks accompanied by events and gigs to set the mood.
We successfully elevated Youth Mall’s branding. By strategically optimizing ad spend and running high-impact campaigns, we achieved 14 million impressions, 4.4 million views, and an impressive 31% view rate. Leveraging Google Ads and YouTube Ads, we maximized awareness and footfall, turning digital reach into real-world visits.