OBJECTIVE: PERFORMANCE
LEADING KOREAN SKINCARE
MARKETPLACE IN INDIA
Problem Statement
This client managed over 10 distinct brands, leading to a diluted marketing effort. By attempting to promote every product equally, they struggled to achieve optimal performance for any single brand. Furthermore, their products were readily available on various marketplaces at competitive prices, creating a challenging environment for differentiation and direct-to-consumer sales.
Compounding these issues was the lack of a consolidated account structure and a defined primary product focus. This fragmented approach hindered their ability to scale effectively. Without a clear strategy and prioritized product line, the client was unable to leverage their advertising spend to its fullest potential, resulting in stagnant growth and missed opportunities.
Our Solution
Our strategy began with a data-driven identification of the top 5-8 performing products. We then implemented an optimized budget allocation, allowing for focused testing to isolate a clear ‘winner’ product. Simultaneously, we developed an aggressive testing plan for new creatives and audiences, ensuring continuous improvement and expansion.
To further enhance performance, we sought to establish an evergreen offer that would significantly boost conversion rates. We also introduced strategic product combos to maintain a healthy AOV while scaling, countering any potential drops in Conversion Rate (CR%). Finally, we implemented a system of timely account optimization, ensuring consistent performance and maximizing results.
Year
2023
Client
Korean Skincare
Services
Performance
Description
As India’s leading Korean beauty boutique, we proudly offer a curated selection of authentic, top-tier Korean skincare brands. We are committed to providing our customers with the highest quality products, because we believe that good skincare is the most rewarding investment you can make.
We successfully scaled their brands across multiple platforms, achieving record-breaking backend revenue growth. By strategically increasing ad spend on high-performing campaigns and implementing rigorous ROAS optimization techniques, we delivered exceptional revenue gains, exceeding initial projections by [Percentage or Specific Metric].