I believe in a test, optimize, and scale approach ensuring every advertising dollar invested in Google Ads drives measurable results. From Search and Shopping to Performance Max and YouTube campaigns, my focus is on maximizing ROAS while constantly refining performance.
With 3+ years of hands-on experience, as Google Ads Specialist I’ve partnered with 100+ eCommerce and D2C brands, building full-funnel Google Ads strategies that balance profitability with scale. My expertise lies in structuring campaigns, optimizing for growth, and turning ad spend into sustainable business impact.
Working with high-spend D2C brands running daily budgets of 2-3 lakhs, including brands that have appeared on Shark Tank India. Focus covers full growth marketing, brand building alongside performance, not just sales. Deep-dived into Google Merchant Center, product feed optimisation, and the technical depth of Google’s advertising ecosystem. Continuously exploring advanced scaling strategies, building big client pitches, and expanding expertise across the full Google Ads workspace.
I specialize in leveraging the power of the Google Marketing Platform to drive sales and scale D2C and eCommerce brands. I have a proven track record of managing and optimizing Google Ads campaigns, utilizing Google Merchant Center for effective product feeds, and harnessing the insights of Google Analytics to develop data-driven strategies across channels like YouTube and Shopping. My expertise enables me to generate brand awareness, drive conversions, and ultimately achieve significant growth for brands in the D2C and eCommerce space. I also utilize Google Looker Studio to create comprehensive dashboards and reports for effective performance monitoring and campaign optimization.
I gained extensive experience in the automotive industry, focusing on lead generation. I had the opportunity to work on major platforms such as Google, Facebook and LinkedIn, where I was responsible for creating and executing media plans to generate high-quality leads for Mercedes-Benz dealers. My role involved developing strategic campaigns and optimizing performance to deliver exceptional results for clients in the automotive sector.
My MBA in Marketing provided an advanced understanding of strategic marketing, consumer insights, and brand management. I honed my analytical and decision-making skills, with a focus on developing innovative marketing solutions and driving sustainable business growth in competitive markets.
My Bachelor of Marketing degree provided a comprehensive foundation in marketing principles, including consumer behavior, market research, branding, digital marketing, and advertising. I gained practical skills in marketing strategy development, campaign execution, and data analysis, preparing me to effectively address the challenges and opportunities of the dynamic marketing landscape.
Shopping - Search - Video - Display - AI Powered Campaigns
Dive deeper into GA data and reports