ABOUT ME
I believe in a test, optimize, and scale approach—ensuring that every advertising dollar spent delivers measurable results. Whether it’s Google Shopping Ads, Meta Advantage+ campaigns, or AI-powered Performance Max, I focus on maximizing return on ad spend (ROAS) while continuously improving performance.
With 3+ years of experience in the performance marketing space, I’ve worked with over 30 e-commerce brands, managing everything from campaign strategy and audience targeting to creative optimization and budget scaling. My expertise spans multiple industries, allowing me to adapt and refine strategies that drive real business impact.
EXPERIENCE
2022 - 2023
PPC Analyst
Innoserv Digital
I gained extensive experience in the automotive industry, focusing on lead generation. I had the opportunity to work on major platforms such as Google, Facebook and LinkedIn, where I was responsible for creating and executing media plans to generate high-quality leads for Mercedes-Benz dealers. My role involved developing strategic campaigns and optimizing performance to deliver exceptional results for clients in the automotive sector.
2023 - 2025
Google Media Buyer
ROI Magnet
I specialize in leveraging the power of the Google Marketing Platform to drive sales and scale D2C and eCommerce brands. I have a proven track record of managing and optimizing Google Ads campaigns, utilizing Google Merchant Center for effective product feeds, and harnessing the insights of Google Analytics to develop data-driven strategies across channels like YouTube and Shopping. My expertise enables me to generate brand awareness, drive conversions, and ultimately achieve significant growth for brands in the D2C and eCommerce space. I also utilize Google Looker Studio to create comprehensive dashboards and reports for effective performance monitoring and campaign optimization.
EDUCATION
2018 - 2021
Bachelor Degree in Marketing
Vishwakarma University
My Bachelor of Marketing degree provided a comprehensive foundation in marketing principles, including consumer behavior, market research, branding, digital marketing, and advertising. I gained practical skills in marketing strategy development, campaign execution, and data analysis, preparing me to effectively address the challenges and opportunities of the dynamic marketing landscape.
2021 - 2023
Master Degree in Marketing
DY Patil University
SKILLS
85%
Google Ads
92%
Google Merchant Center
81%
Excel/Spreadsheet
78%
Google Analytics
90%
CRO
87%
Looker Studio
Certifications
12 Feb 2024
Google Ads
Shopping - Search - Video - Display - AI Powered Campaigns
08 June 2024
Google Analytics
Dive deeper into GA data and reports